Social Platforms


Social Media. 

Ugh. Social media can be so frustrating, yet, as small businesses, we need it to survive! 

One mistake I see small businesses make over and over is that they overlook which social media platform makes the most sense for their brand/product.

Which one is best? Check it out: 

There are SO many platforms out there but of all the social media sites, the top ones in terms of monthly active users include Facebook, Twitter, Instagram, LinkedIn, and Pinterest. Which one should YOU use? 

  • First, you need to define some goals. Your objective will not only determine the best platform but also help identify the content you should creating and for what audience. 
  • Next, determine what platform your audience is already using. There is a great way to find out where your customers are hanging out here: https://www.pewresearch.org/internet/2015/08/19/the-demographics-of-social-media-users/ 
  • Lastly, identify what type of content you already create.  

Blog posts

Podcasts

Testimonials

User-generated content

Webinars and livestreams

Ebooks

Whitepapers

Videos

Photographs

 

Now you can pair your goals, audience, and content with the right platform.

Facebook 

Facebook is the largest platform and best for lead generation and relationship building.

Twitter

Twitter is the best platform for immediacy. How-to articles, lists, and quotes perform the best here.

LinkedIn

You will find a lot of B2B businesses here. This platform is ideal for editorial content and can help build authority for your brand. 

Pinterest

Did you know that 90% of users plan purchases using this platform? I bet you didn't. Did you also know that IMAGES are what drive Pinterest activity? Similar to Instagram, photos are of the most importance here.

Instagram

People come to IG to be inspired and discover new things so it should be no shock that 60% of users say they discover new products on Instagram. Photos are of most importance here too, like Pinterest! 

 

Stay tuned for more on social media marketing! 

Cheers, 

JD